Immune reishi health market diet & nutrition

Immune Reishi Health Market | Consumers are more concerned about diet & nutrition

In the at least 10 years before the emergence of the new crown epidemic, the immune-enhancing product market has achieved strong growth, but the global epidemic has accelerated this growth trend and reached an unprecedented level. The epidemic has changed consumers' health concepts. Diseases such as flu and colds are no longer regarded as seasonal diseases, but have always existed and are related to various health conditions.

Diet + Nutrition = Immune Health

Globally, a healthy and balanced diet is considered an important aspect of a healthy life, but 65% of global respondents said that they are still working hard to improve their eating habits. Consumers want to maintain and prevent diseases by eating the right ingredients. 50% of the global respondents said that they get vitamins and nutrients from food, not from supplements.

Consumers are looking for organic, natural and high-protein ingredients to build and support their immune system. These specific ingredients indicate that consumers are looking for a more traditional and healthy lifestyle rather than relying on over-processed foods. In recent years, due to health concerns, over-processed foods have been constantly questioned by consumers.

Specifically, more than 50% of global respondents said that natural, organic and protein are the main factors of concern; more than 40% of respondents said that they value product attributes such as gluten-free, low-trans fat, and low-fat. Secondly, there are non-GMO, low sugar, low artificial sweetener, low salt and so on.

Figure 1: The proportion of global respondents regarding ingredients and labels in terms of immune support

When researchers subdivided the health and nutrition survey data by diet type, they found consumers' preference for natural foods. From this perspective, it can be seen that consumers who follow a high-protein, flexible vegetarian/plant-based and unprocessed diet are most likely to do so to build and support their immune system.

Generally speaking, consumers who follow these three types of diets pay more attention to preventive health measures and are willing to spend more money to achieve a healthy lifestyle. Brands that target high-protein, flexible vegetarians/most plant-based and unprocessed diet consumers, if they focus on clear labels and packaging, listing ingredients, nutritional information and health benefits, they may be more attractive to consumers.

Figure 2: The proportion of global respondents regarding diet in terms of immune support

Consumers value the "convenience" of vitamins and supplements

Many consumers around the world are accustomed to using vitamins and dietary supplements to actively prevent symptoms such as the common cold and seasonal flu. 42% of the global respondents said that they take vitamins and supplements to strengthen their immune system. Although many consumers want to maintain a healthy lifestyle through sleep, diet, and exercise, vitamins and supplements are still a convenient way to improve immunity. 56% of respondents across the world said that vitamins and supplements are overall health and An important part of nutrition.

Consumers are prioritizing vitamin C, multivitamins and turmeric to build and support their immune system. However, the sales of vitamins and supplements in Western Europe and North America are still the most successful. Although consumers in these markets are keen on vitamins and supplements, they do not only rely on them to maintain a healthy life. Instead, vitamins and supplements are taken for specific health issues and benefits that consumers cannot obtain through diet and exercise.

Figure 3: The proportion of global respondents on the immune support of vitamins and supplements